Social Media

I oversaw social media and content strategy for Mela, an NYC-based luxury handbag brand, during a seven-month engagement (June–November 2025). I shaped the creative vision, produced video content, appeared on camera, edited, and engaged directly with the community to build authentic connections.

During my first three months at Mela, I increased engagement across platforms by 116% by refining content strategy, prioritizing short-form video, and maintaining consistent posting. In the following three months, engagement grew an additional 103%.

(All imagery © Nile Hudson NY Inc, used here for portfolio documentation purposes only.)